ALPHA COFFEE

Who: Alpha Coffee, a veteran- and woman-founded coffee company from Salt Lake City, Utah.

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What: Creating brand messaging along with updated brand visuals.

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Why: To inspire and connect with their audience and to gain new customers.

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I began my process by taking them through my Hero’s Journey framework. I asked them questions about their business: 

 

• Who are your customers?

• What’s your customer’s problem?

• How can you empathize with your customers?

• Why are you a trustworthy authority in this space?

• What does it mean for your customers to find success?

• How will the customer be transformed?

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From there, along with some other contextual information, I completed Alpha Coffee's brand messaging.

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Click below to check out the Brand Book!