SKALE
Who: Skale, an Amazon marketing company.
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What: Creating the brand messaging and website
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Why: To bring their rebrand to life and inspire brands to work with them.
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I began my process by taking them through my Hero’s Journey framework. I asked them questions about their business:
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Who are your customers?
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What’s your customer’s problem?
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How can you empathize with your customers?
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Why are you a trustworthy authority in this space?
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What does it mean for your customers to find success?
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How will the customer be transformed?
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From there along with some other contextual information, I was able to complete Skale's brand messaging.
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Click below to check out the Brand Book!
When I was finished with their brand messaging, I was then hired again to do their website.
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The website writing only took two weeks with very fast approval because we had done a large share of the messaging in the brand messaging document above. Web development was also a breeze for the same reason – the branding was fresh with some other fun interactivity.
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Click below to check out the site!
I'm very proud of the work I did to develop this website. I worked alongside Jeff Romero at Octive Digital to design and build the site, but I'm probably the proudest of the custom photography we developed for them. I acted as the creative director for the shoot and I enlisted Dru Williams of 43 Productions to come to their headquarters to go to their HQ to help Skale be more personable on their website.
This is a project I've taken from start to finish and I'm proud of the work I've done for Skale. If you need to build a brand or re-brand, I can help you get across the finish line.