D'ADDARIO

Who: D'Addario, a guitar and drum accessory company

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What: Produce brand videos to tell the NYXL string story.

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Why: To gain trust in the marketing place using real-life testimonials from real players with D'Addario spokespeople.

 

D'Addario came to my team to create brand campaign content for the ExpertVoice platform for their NXYL strings. 

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I produced and scripted the video, gathered the talent, booked the studio location, and captured the story with my video team.

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The NYXL video in particular was featured in D'Addario's new marketing campaign, being seen on their NYXL landing page and in ads seen on Facebook and Instagram.