PERSONAL BRANDS ARE DEAD
RECLAIMED NARRATIVES FOR EXECUTIVE CREATIVES
You've spent over a decade building brands for others, but now it's time to build your own. It's time to create your narrative.
You don’t need a personal brand. You need to understand the journey you're on to know where you're going next, because your unique narrative is the true X-factor.
Using the Hero's Journey, I help Executive Creatives who want to bet on themselves find the narrative only you can tell through your experience, expertise, and ethos, and turn it into messaging that attracts the right clients and repels the wrong ones.
It's time for you to Reclaim Your Narrative.
THE PLAN
FOR YOUR SUCCESSFUL PERSONAL NARRATIVE
You know your business is meant to make a difference. But if you can’t tell the story why you do it, people won't rally behind it.
That’s what the Narrative Brand Foundation is for.
Using a version of Joseph Campbell's Hero’s Journey framework and deep, honest questions, we excavate the story of where you've been and where you're going and create no-BS positioning and content strategies.
This isn’t surface-level personal branding you can fake. Your narrative is real, raw, and made to connect.
Here's how it's done:
We'll do an intensive three-hour workshop using The Hero’s Journey to explore your origin story, motivations, expertise, and audience’s needs and clarify how you will communicate with them.
Your new story deserves a strategy to connect with your audience. Using your story, we will build your next chapter, creating a bold narrative guidebook with your positioning and strategy you can use to create your content and take your new narrative to the world.
But I'm not going to leave you on your own. I'm going to give you six months of Slack support in a cohort setting, four weeks of one-hour meetings to build, review, and coach you in how to make the best of your new content so you can go forward with confidence with your new personal brand messaging.
THE REVIEWS
WHAT CLIENTS SAY
Caleb Whittle
CMO, PrivateAuto
We did a storytelling session with Matt and it was great! I sometimes think it's my responsibility to work on our brand's story alone. But having Matt come in to walk me through the process helped solidify who we really are as a brand. It was obvious he knew what he was talking about and the hour led to some great "aha!" moments for how our brand can be received.
Getting out of our own ecosystem and having an expert walk through the story process was key to understanding our perception and making our customers the heroes of their own stories. You won't find a better bang for your buck anywhere else!
AWARDS AND PAST CLIENTS
THE PROOF
I've spent a decade creating narrative-first brands and brand stories that have made millions (one campaign I wrote for Diamondback Bikes made $4.3 million). But here's the thing about working with brands: most don't have a deep history of stories and decisions are made by committee.
You don't have to play that game. You have your unique narrative.
So if you're serious about paving your own way no one else can copy, you've come to the right place.
WHAT TO EXPECT
The Narrative Brand Foundation is perfect for founders who want to use their voice to tell their story and build a:
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1:1 live three-hour workshop based on my modified Hero's Journey framework to build out your story
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A PDF brand messaging guide (including positioning and strategy) to help you communicate to the world about your brand
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Four one-hour coaching sessions to help you put your new messaging into action
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Six months of 1:1 Slack support and lifetime access to the Chapters Comrades Slack community
All of this for only $3,500 in two payments of $1,750. Not satisfied with the Workshop? You get your first payment back with no obligation to keep going. No questions asked.
Serious about reclaiming your narrative?
Each month's cohort is limited to only four people.
Book a free 30-minute strategy call to see if the Narrative Brand Foundation is right for you.
THE ORIGIN STORY
A lightbulb went off when I worked with a famous YouTuber on his brand messaging. There was a disconnect between the story he told internally and the one he shared publicly. He went against the grain to create his company, but in that moment, I realized founders need help embracing their story to create a brand people rally behind.
I know there are others who didn't grow up caring about business but cared about helping people with their expertise and passions. I know there are others who want to go against the grain of a typical career and life.
Hi, I'm Matthew Nanes, an award-winning brand strategist and copywriter from Ogden, Utah, with over ten years of experience in brand strategy and content creation.
With experience helping 50+ founders find their story through award-winning branding and content, I help you build your business on that foundation.
Book a free 30-minute strategy call to see if the Brand Narrative Workshop is right for you.
LET'S TALK
Ready to build your homepage but have questions?
Reach out below!