BECAUSE F*** SAFE
NARRATIVE-FIRST BRANDS FOR A NEW ERA
In the age of AI, everyone's doing the same thing: Putting in prompts to spit out copy and images that say and look the same thing. What they're missing is a clear, meaningful story worth telling, and guess what: story sells.
Led by two-time award-winning brand strategist Matthew Nanes, Chapters Creative helps founders and businesses find that story.
So whether it's your branding, content, or messaging, you owe it to yourself to tell a story that actually makes people care and buy.
Ready to roll? Hit the gold button, and let's get to work.
THE PLAN
FOR A SUCCESSFUL NARRATIVE BRAND
You know your business is meant to make a difference. But if you can’t tell the story why you do it, people won't rally behind it.
That’s what Chapters Creative's Brand Narrative Workshop is for.
Using a version of Joseph Campbell's Hero’s Journey framework and deep, honest questions, we excavate the story of how you can be the guide to help your customers get what they want.
Because this isn’t surface-level personal branding. It’s real, raw, and made to connect.
Here's how it's done:
We'll do an intensive three-hour Narrative Workshop using The Hero’s Journey to explore your origin story, motivations, expertise, and your audience’s needs, and clarify how you will communicate with them.
Your new story deserves a strategy to connect with your audience. Using your story, we will build your next chapter: a bold narrative guidebook with your positioning and strategy that you can use to create brand content and share your new narrative with the world.
With your new brand and strategy in hand, you're ready to go out into the world, tell people about your business, and make a difference with your brand's narrative.
THE REVIEWS
WHAT CLIENTS SAY
Caleb Whittle
CMO, PrivateAuto
We did a storytelling session with Matt and it was great! I sometimes think it's my responsibility to work on our brand's story alone. But having Matt come in to walk me through the process helped solidify who we really are as a brand. It was obvious he knew what he was talking about and the hour led to some great "aha!" moments for how our brand can be received.
Getting out of our own ecosystem and having an expert walk through the story process was key to understanding our perception and making our customers the heroes of their own stories. You won't find a better bang for your buck anywhere else!
WHAT TO EXPECT
The Brand Narrative Workshop is perfect for founders who want to use their voice to tell their story and build a brand.
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1:1 live three-hour Narrative Workshop based on my modified Hero's Journey framework
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A PDF brand messaging guide (including positioning and strategy) to help you communicate to the world about your brand
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Three one-hour coaching sessions to help you put your new messaging into action
Starting at $4,999 (payment plans are available), we get down to business.
Need brand visuals, website, or content? Let's talk about it.
Serious about creating your brand narrative?
Book a free 30-minute strategy call to see if the Brand Narrative Workshop is right for you now!
THE ORIGIN STORY
A lightbulb went off when I worked with a famous YouTuber on his brand messaging. There was a disconnect between the story about the brand he told internally in his company and the one he shared publicly to the world. In that moment, I realized founders need help embracing their story to create a brand people rally behind.
Hi, I'm Matthew Nanes, an award-winning brand strategist and copywriter from Ogden, Utah, with over ten years of experience in brand strategy and content creation.
With experience helping 50+ founders find their brand narrative through award-winning branding and content, I help you build your business on that foundation.
Book a free 30-minute strategy call to see if working with Chapters Creative is right for you.